As a person who is quite passionate about branding, I really appreciate a brand with a great story. And this is the cutest story ever...
10 Chapters is named after the (WOSA) ten terroir regions in South Africa. Each area has its own logo and wine made by 10 Chapters. They have also selected other wines from each area that are sold in the shop. The ten terroirs then each represent a chapter in the 10 Chapters of South African wine.
The interior is beautiful and they serve light meals and tapas and wine per glass (or bottle).
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1 comment:
What a wonderful concept! This seems to mirror the Paarl country side perfectly, quaint and memorable.
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